We will outline how to make a consulting website that not only communicates your value proposition clearly, but also converts leads.
Consulting services are in high demand as technology advances, with tools like data analytics and generative artificial intelligence leading the way. Companies across industries are seeking consultants to help them adopt and integrate these new tools into their business strategies. Creating a website can help you reach potential clients who are actively searching for these services online.
In this article, we will outline how to make a consulting website that not only communicates your value proposition clearly, but also converts leads into long-term clientele. From choosing the right web design elements to optimizing your content for search engines, we will cover every aspect of building a successful online presence for your consulting business.
What is a consultant website?
A consultant website is an essential online presence that establishes credibility and attracts clients for consulting professionals. Unlike a personal website, a consulting website goes beyond providing information. It’s a strategic marketing tool designed to showcase expertise, promote services and generate leads.
An effective consultant website clearly articulates the consultant’s niche, credentials and value proposition. Whether self-employed or working directly with small businesses, it differentiates the consultant from competitors. This builds trust and positions the consultant as an authority that prospective clients can rely on for solving their business challenges.
How to make a consulting website
- Define your purpose
- Select a domain name and host
- Choose a consulting website template
- Build key pages
- Leverage social proof
- Start a consulting blog
- Add features to simplify your workflow
- Optimize your website for search engines
- Maintain your consulting website
01. Define your purpose
Start by defining the goals of your consulting website. Think about how you want your website to contribute to building and maintaining a positive online presence. Establishing a clear purpose lays the foundation for planning and developing your website.
Understand your ideal client
An effective consulting website targets a specific person: the ideal consumer you’d like to work with. By clearly identifying and understanding your audience, your consulting website will be focused and hone in on the right clients.
Both Jenny Langer, a consultant who works with independent artists and Randal Osche, a career coach, have built their consulting websites using Wix. These are both great examples that have website content crafted for their ideal client profiles. Jenny uses artistic imagery and industry-specific language to connect with the artist community. In contrast, Randal’s site features real-life photos and a modern design that appeals to young professionals. By prioritizing specificity, they lean into their niche industries and speak directly to their intended audience.
Type of consulting business
The type of consulting business you offer will impact the type of website you build—from design and content to features and navigation. Are you a consultant for businesses or individuals? Are you offering a specific type of service or a combination? Defining your business model will help create focused content that speaks to the needs of your clientele.
Here are some different types of consulting businesses:
- Risk management
Consultant website objectives
When setting up your consulting website, establish clear and achievable objectives. What do you want to achieve with your website? Here are some common objectives for these types of websites to consider:
- Attract site visitors: Grow brand awareness and website viewers through targeted content creation, social media presence and other marketing strategies.
- Showcase expertise: Demonstrate your industry knowledge and experience through cases, blog posts, webinars or eBooks.
- Convert leads: Use your consulting website to generate leads and turn them into clients through effective lead capture and clear calls to action.
- Establish credibility: Establish trust and credibility with your intended demographic by showcasing testimonials, awards, certifications or partnerships.
02. Select a domain name and host
Your domain name is your online identity. It’s like the digital face of your brand, representing your business in the vast online landscape. When choosing a domain name, go for one that resonates with your brand and is easy to remember and spell. This ensures that your primary audience can quickly find and remember your website, boosting your online presence and brand recognition.
New to domains? Learn more about what is a domain and its role in your website’s appearance.
Reliable hosting is the foundation of a successful website. By partnering with a trustworthy hosting website, you ensure that your digital doors are always open and inviting. This means that visitors can access your website at any time. Here are some key considerations when selecting a hosting provider:
- Server speed: Ensures fast loading times for your website
- Uptime guarantees: High uptime percentages minimize website downtime and maintain site reliability.
- Security features: Website security measures protect your website privacy and visitor data.
- Scalability options: Allows your website to grow and handle increased traffic over time.
Tip: When you build a website with Wix, you’ll get free website hosting.
03. Choose a consulting website template
Consider how your customers will interact with your website. Will they want to see a list of your services? Will they need to contact you right away in order to obtain your services? By using pre-made consulting website templates, you can customize them to suit the needs of your business and your clients.
As you design your site, be sure to use a cohesive color scheme and font choices to convey your brand identity. As you work on building your consulting website, think about how a custom logo design can be an added advantage. It adds a personal touch and helps create a unified look both on and offline, and across all your branded assets and social channels.
Read more about how to make your own logo.
04. Build key pages
To determine the appropriate pages to build, think about those that align most effectively with your business strategy. By curating these pages, you can create a cohesive and comprehensive website that effectively communicates your brand’s value proposition and engages your primary crowd.
Visitors to your website are most likely going to stop on the homepage first. The homepage should be inviting and answer some basic questions those visitors have around the services you offer and highlight what sets you apart in solving the problem they’re facing.
Ultimately, you want your prospects to take action. Make it simple for them to figure out their next step. If they’re interested in hiring you as their consultant, guide them with a clear call to action. Whether it’s filling out a form, scheduling an appointment or signing up for email updates, lead them to the next step they need to take.
If you’re a solo consultant, your About page should provide all the relevant information about your experience. If you work as part of a firm, be sure to include details about each person that works within the team, and focus on their strengths.
Be sure to include details about qualifications, certificates and other relevant information. Give visitors the confidence they need to see that you’re the right fit for them. To encourage engagement, make sure to incorporate a clear call to action on this web page. Visitors should be able to easily book an introductory call or contact you for more information.
This is where you should highlight all the ways visitors can connect with you, including social media profiles, email and a contact form. Give information about your hours of operation and response times to set clear expectations, building trust and reliability. Use form builders to capture the information to a CRM.
Your Services page should go into detail about what you offer and pricing. You may benefit from building a page within the main website devoted to each type of service you provide. There, you can go more in-depth about the benefits of each service and give a thorough explanation of what it entails.
As a consultant, you might offer the ability to book a free one-on-one 30 minute consultation with you, so that you can get to know each other. You can link a button directly to your online scheduler, so that customers can book appointments with you without leaving your website.
“Keep in mind that the menu is the map of your website. By adding the right pages to your menu, in the right order, it can be the heart of your website’s success.” Adi Huri, Product Manager at Wow for Wix.com
05. Leverage social proof
Incorporate credibility factors that back up what you say about yourself. That means showcasing case studies, testimonials, recommendations, logos of clients you’ve worked with, logos of organizations where you’ve been featured — anything you can think of that helps make the case for your expertise and authority. Social proof can be featured on their own pages, as an aggregate portfolio page or right on the homepage.
Demonstrating concrete results will enhance your credibility and showcase your proficiency in the field. For instance, if you’re a marketing consultant that specializes in social media, you can share examples of social campaigns you’ve worked on and their successful outcomes.
Let your satisfied customers speak for you and demonstrate the value you can provide. You can dedicate a page on your website with endorsements of consumers who have benefited from your services. Also, link to your LinkedIn profile, where visitors can see endorsements and recommendations from satisfied clientele, reinforcing your credibility.
Ken Goldstein, founder of The Goldstein Group, a Canadian consulting group, says that having a consulting website serves as the bridge between his LinkedIn posts and client testimonials. According to Ken, “LinkedIn is a great online community, where happy clients are eager to share and promote their experiences. By including these testimonials onto my website, it really substantiates the social proof for future work.”
Social media links
Linking to your social media complements your website, presenting a well-rounded picture of your brand. This will help you build trust as well as give other places to learn information about you and your services. If you start a blog, you should give the option for readers to share the information on social media platforms, like Facebook, Twitter, Pinterest and LinkedIn. Not only will this help create engagement for your visitors, but it will also drive traffic to your consultant website for generating solid leads.
06. Start a consulting blog
Your insights are your currency. A blog is a great place to offer them as free resources. Hosting and consistently updating a blog will also help search engines recognize your website as having fresh, valuable content and authority on specific subjects. Focus on delivering content that is valuable and will help your customers solve whatever problem they’re experiencing.
Providing relevant content will keep those visitors interested and coming back for more—even if they’re not quite ready to hire you as their consultant. Take this opportunity to give readers a glimpse of your personality, sense of humor and the way you approach problems. This will highlight thought leadership and give them a sneak preview of what it’s like to hire you as a consultant. Make sure you have a way to collect their email address, so you can continue the conversation even after they leave your site.
07. Add features to simplify your workflow
As a small business owner, your time is precious, that’s why you should use tools and features that help you simplify your workflow and save time. By doing so, you can free up more time and focus on core business activities. Not only does this make things easier for you, but it also enhances the experience for your clients when they use your services.
Integrate an appointment scheduler directly within your website to save time going back and forth through emails or phone calls, while also giving potential clients the convenience of choosing a time that works for them. You can also use this to manage your own schedule and block off times that are unavailable for appointments.
Custom intake forms
Use custom online forms to gather necessary information from attendees before your consultation. This will help you be prepared and make the most out of the limited time you have in a meeting. You can also use these forms to collect leads’ information, facilitating follow-up with them in the future.
Utilize email automations to stay connected with customers and prospects. You can set up automated emails to follow up after consultations, send out newsletters or promotions, or keep in touch with past clients for repeat business. By automating these processes, you can save time while still maintaining a consistent communication with your audience.
08. Optimize your website for search engines
Assist online users in finding your business website by optimizing it for search engines. Use SEO features like researching keywords relevant to your services and incorporating them into your website’s content, meta tags and descriptions. You can also improve your website’s ranking by regularly updating your content and obtaining backlinks from reputable sources. By appearing higher on search engine results pages, you can grow the visibility of your website and draw more potential clients.
09. Maintain your consulting website
Your consulting website should never be a one-and-done project. Regularly updating and maintaining your website is crucial for keeping it relevant, engaging and effective in attracting leads. Make sure to regularly check for any broken links or outdated information. When you build a website with Wix, you’ll automatically have access to Wix analytics. You can monitor metrics like website traffic, bounce rate and conversion rates to gain insights into your audience and adjust your content accordingly. This allows you to constantly improve your website performance and achieve greater success as a consultant.
Consulting websites examples
If you need some inspiration for your own consulting website, check out these examples of successful consulting websites built on Wix.
McSheffrey & Associates Consulting Firm (MACFirm) specializes in driving growth and solving challenges for small businesses. Their homepage features an overview of their services with a CTA button to schedule a free consultation.
The firm provides a full suite of human resource and organizational consulting services. On their website, you’ll find a navigation bar with links to important pages like testimonials and their blog. The blog is packed with helpful content and tips to support their customer base.
A consulting firm centered around helping companies create an organizational culture and innovative environment. Their website boosts team member credibility by featuring comprehensive profiles on a dedicated team page and prominently on our homepage.
Strategic Solutions Consulting focuses on business psychology and management consulting. On their homepage, you’ll find quotes from satisfied clients who have achieved great success through their strategies.
Silvia Bruegger, a business consultant and AI advisor, uses a landing page to gather all her resources and CTAs for easy navigation by website viewers.
What are the benefits of a consulting website?
As a consultant, it is important to constantly evolve and adapt in order to stay competitive in the market. Create a website to provide a platform for others to learn about you. Here are some of the key advantages:
- Establish credibility and expertise: A well-designed and informative website can showcase your skills, experience and knowledge in your field, building confidence in your abilities as a consultant.
- Grow visibility and new clients: With a strong online presence, you can reach a wider audience and bring potential clients who may not have found you through traditional marketing methods.
- Share valuable content: A blog or resources section on your website can offer helpful information and establish you as a thought leader in your industry, attracting those who are looking for expert insights and guidance.
- Stand out from the competition: A well-designed and professional website can set you apart from your competitors and make a strong first impression. It also allows you to showcase your unique brand personality and messaging.
- Tax write-offs: Expenses like web hosting fees are considered legitimate business expenses. These costs can be deducted from your taxable income, reducing your overall tax liability. By doing so, you not only save money but also outweigh the initial website investment.