This article will outline how to make a bakery website, whether you run a small local shop or a growing baking enterprise.
If the rise of “pandemic sourdoughs” and the viral nature of Is It Cake? has taught us anything—people love baked goods. From brick and mortar shops to curated goodie boxes, the very nature of the classic bakery has evolved. With the influx of vegan, gluten-free and allergen-friendly baking becoming the norm, creating a website and developing an online presence is an essential step of starting a baking business.
A well-designed website can significantly increase your sales and brand visibility. This article will outline how to make a bakery website, whether you run a small local shop or a growing baking enterprise.
How to make bakery website
- Choose a domain and web hosting
- Design your bakery website
- Add content to your bakery website
- Set up your eCommerce tools
- Optimize for SEO
- Manage and promote your bakery website
01. Choose a domain and web hosting
Selecting the perfect domain name and hosting service is like finding the ideal location for your physical bakery—it’s foundational to your online success. Your domain name is your address on the web and it should be memorable, relevant to your brand and easy to type.
Why a good domain name matters—it’s the first step in building brand recognition. A domain name that reflects your bakery’s name or specialty can make it easier for customers to remember and return to your site. Think of it as the sign above your shop window but in the digital world.
If you need help, try a domain name generator tool for creative bakery business name ideas. Once you’ve settled on a domain name you like, be sure to conduct a domain search to see if it’s available—then simply purchase the domain.
When it comes to hosting services, site reliability is key. Your hosting provider is where your website ‘lives’ online, so you’ll want to secure a reliable hosting website that ensures your website is always available and loads quickly for visitors. Downtime or slow loading times can lead to lost sales and a poor user experience. You want to make sure your web content is accessible to users at all times.
02. Design your bakery website
With the right tools, creating a bakery website can be a piece of cake. Choosing a website builder that caters to your needs is crucial for crafting an online space that’s as inviting as the aroma of your freshly baked goods.
Bakery website templates
When it comes to designing your bakery website, you don’t have to start from scratch. Explore these bakery website templates, all of which are totally customizable to suit your business needs. Website templates are cost-effective and with pre-designed layouts, you can design a professional online presence quickly.
Bakery website design
As you build your bakery website, be sure to pick an overall aesthetic that reflects your brand identity.
- Personalize the color scheme: Match the colors of the template with your bakery’s logo and branding.
- Select appropriate fonts: Choose fonts that are not only readable, but also align with the vibe of your bakery.
- Create a logo: Use a bakery logo maker to create one that’s aligned with your brand and leaves a lasting impression for brand recognition.
- Incorporate your content: Add your own text and images to make your website truly your own.
The design of your bakery website should be as delightful and inviting as your baked goods. It’s not just about looking good; it’s about creating a user-friendly experience that guides visitors through your site with ease. You can explore other website ideas for inspiration to help get started.
Website hierarchy and navigation
- Clear navigation: Ensure that your menu is easy to find and navigate. Categories should be logical and straightforward, helping visitors find what they’re looking for quickly.
- Fast loading times: Optimize images and streamline code to ensure your pages load quickly. A slow website can deter potential customers.
- Mobile-friendliness: Incorporate mobile-friendly design elements and intuitive navigation to make sure your site looks great on all screen sizes.
Your website design should reflect the warmth and comfort associated with bakeries. Use colors, fonts and imagery that convey your brand’s personality. Remember, you’re not just selling baked goods; you’re selling an experience.
Bakery website pages
- Homepage: This is often the first page visitors will see, so make it count. Highlight your best-selling products and any special offers.
- About Us page: Share your bakery’s story, mission and the people behind the delicious treats. This helps build a connection with your customers.
- Product pages: Each product should have its own page with a mouth-watering description and high-quality images that encourage purchases.
- Blog: Start a blog to share recipes, baking tips and other relevant content to engage with your audience, also helping to boost your website’s SEO. Read more on how to start a food blog and tailor it to your bakery content.
- Services page: If you offer catering services or custom-made cakes, be sure to have a dedicated page for these offerings that includes all the necessary details about the service and pricing ranges.
- Contact page: Make it easy for customers to get in touch with you by providing your contact information, a map of your bakery’s location and, and an online form.
By focusing on these design elements, you’ll create an effective bakery website that not only looks great, but also drives sales by providing a seamless user experience.
03. Add content to your bakery website
Content is the heart of these types of websites. It’s what tells your story, showcases your products and convinces visitors to become customers. Crafting compelling content is essential for engaging your audience and encouraging them to explore all that your bakery has to offer.
This can include:
- Engaging product descriptions: Each item on your menu deserves a description that makes visitors’ mouths water. Use sensory words that evoke taste and smell.
- Appetizing images: Show off your baked goods with photos that highlight their deliciousness. Consider hiring a photographer or investing in quality equipment to capture your creations at their most craveable.
- Your bakery’s story: Share the passion behind your business. Why did you start baking? What makes your bakery special?
- Customer testimonials: Positive reviews from happy customers can be very persuasive. They build trust and credibility.
You’ll also need to use high quality images and visuals because,
- Visual appeal: People eat with their eyes first, so high-quality images of your baked goods are non-negotiable. They should be well-lit, in focus and true to color. Use an image resizer to make sure they are optimized for web viewing.
- Detailed descriptions: Alongside images, provide detailed descriptions that highlight the flavors, ingredients and any unique qualities of your products.
04. Set up your eCommerce tools
Expand your bakery website’s potential beyond being just an online brochure. By including an online store, you can expand your reach beyond the local online community and increase sales. These tools will help you streamline the ordering process and ensure a smooth experience for both you and your customers.
- Online ordering system: Enable visitors to place orders online for pickup or delivery and create invoices for seamless payment processing.
- Repeat purchasing option: Make it easy for customers to reorder their favorite products with a “Favorites” or “Reorder” section.
- Payment gateway: Choose a secure online payment system that accepts multiple methods of payment, including credit cards and digital wallets.
- Inventory management: Keep track of your inventory to avoid overselling products or disappointing customers with out-of-stock items.
- Shipping and delivery options: Offer different shipping methods based on your customers’ location, including local delivery or nationwide shipping.
05. Optimize for SEO
To attract potential customers through search engines, your business website needs to be optimized for SEO. By incorporating SEO features, you can reach a wider audience and increase your online visibility.
Here are some tips to get started:
- Use local keywords: Boost your website’s visibility in local searches by using keywords related to your location. Incorporate phrases like “bakery in [city]” or “freshly baked goods near me” to target potential customers in your area.
- Create engaging title tags: Use a title generator to help you create captivating and keyword-rich title tags for each page of your website to grab people’s attention and encourage them to click.
- Generate blog content: Create blog posts focused on baked goods, recipes, baking tips and more. When writing a recipe, consider adding schema markup to inform Google.
06. Manage and promote your bakery website
Once your bakery website is up and running, the work doesn’t stop there. Effective management and promotion are key to ensuring that your site remains fresh, functional and visible to potential customers.
Strategies for website maintenance and updates
- Regularly update content: Keep your site current by regularly adding new products, blog posts or bakery news.
- Monitor website performance: Use tools to track loading times, uptime and user engagement so you can make improvements as needed.
- Stay on top of security: Regularly update software and plugins to protect against vulnerabilities.
Effective online marketing techniques for bakeries
- Social media marketing: Engage with customers on platforms like Instagram and TikTok. Use the latest sound and video trends to share behind-the-scenes looks, upcoming events and mouth-watering photos of your baked goods.
- Influencer collaborations: Collaborate with influencers to create sponsored recipes, content featuring your treats and giveaways. This will help promote your bakery and tap into their followers’ networks.
- Loyalty programs: Offer incentives for customers to sign-up, share, refer friends and keep patronizing your bakery. This can include discounts, freebies or exclusive access to new products.
- Email marketing: Build a subscriber list and create email marketing campaigns to send out newsletters with updates, promotions and baking tips. Keep your bakery top of mind.
- Online business profile: Claim your Google My Business profile, so customers can easily find you on Google Maps and see important information like hours, location and reviews.
How to sell baked goods online
First, when you create a bakery business plan, consider types of products to offer, and whether you’ll provide pre-packaged goods or customizable treats. Think about your target audience and what they would be most interested in purchasing. Remember to always prioritize quality and consistency in your baked goods, as this will ultimately lead to satisfied customers who are more likely to return.
Before launching your online bakery store, it’s crucial to understand and adhere to the licensing, permits and regulatory requirements that apply to food businesses.
Depending on your location, this may involve:
- Obtaining a food handler’s permit
- A health department license
- Ensuring your kitchen meets specific safety
- Sanitation standards
- Labeling regulations (to inform customers of ingredients and nutritional content)
Failing to comply with these regulations can result in hefty fines and even business closure, so make sure to conduct thorough research or consult with a legal expert to ensure that all legal requirements are met.
When packaging your baked goods for shipping, think about both presentation and preservation. Use food-safe, airtight containers to maintain freshness, and choose robust packaging that can withstand the rigors of transit. Clearly label packages with handling instructions to encourage careful transportation.
Additionally, offer eco-friendly packaging options to cater to environmentally conscious customers. To streamline the shipping process, establish a schedule for order cutoff times and dispatch days, ensuring customers know when to expect their delicious treats to arrive.
Tip: Try curating and selling customized boxes for your bakery. You can sell subscription boxes to entice repeat buyers and foster a loyal customer base for your delectable treats.
Bakery website examples
Get inspired by these mouthwatering bakery sites that all happen to be built with Wix.
Toronto based LiMa Cakes specializes in crafting exquisite bespoke wedding and event cakes that are true works of art. Lima’s owner Sona created a homepage that immediately draws site visitors in with a captivating showcase of one of her creations, while a gallery beautifully displays her cake portfolio.
Blonde Bakery is a home-based bakery, offering a wide range of customizable cakes crafted with love and care. The website features a fun and whimsical theme that perfectly matches the creativity of the bakery. Viewers get a sneak peek of past creations with the image carousel on the homepage.
Sweet Treats, based in Atlanta, Georgia, offers delicious individual cupcakes with vegan options. The navigation menu makes a quick and seamless experience for customers to take the next steps. Simply click the menu button to explore their mouthwatering offerings, or use the order form button to place their order.
This made-from-scratch bakery offers a daily selection of sourdough, baguettes, pastries, cookies and more. When you land on their homepage, you’ll be greeted with mouthwatering photos of their breads and pastries. Quick action buttons encourage visitors to explore their menu and discover their story.
Why your bakery needs a website
Here’s why making a bakery website is important for your business:
- Showcase your baked goods: Photos and videos of your delectable creations will have visitors drooling over your menu.
- Build your brand: Share your bakery’s unique story, personality and values to connect with customers.
- Improved visibility: Get discovered in local searches, so new customers can easily find your brick-and-mortar or home bakery.
- Enable online ordering: List your menu items and allow online ordering/delivery to significantly boost revenue.
- Centralize communication: Have one hub to share bakery updates, take customer orders and field inquiries.