Check out the most popular types of websites you can create today.
When you’re facing the prospect of learning how to make a website, just getting started can be the hardest part. That’s why it’s important to take things step by step. First, you have to decide on a website idea. Then, you need to figure out what you need to make it successful.
Your website design will largely depend on what type of website you want to make and your goals for it. In this post, we’ll discuss 27 of the most common types of websites, providing examples and templates for each.
Create the perfect site for you with Wix’s website builder.
Types of websites
- eCommerce website
- Business website
- Blog website
- Portfolio website
- Event website
- Personal website
- Membership website
- Nonprofit website
- Informational website
- Online forum
- Community website
- Startup website
- Consulting website
- Booking website
- Petition website
- School website
- Hobby website
- Interactive website
- Entertainment website
- Wedding website
- Travel website
- Directory website
- Landing page website
- News and magazine website
- Memorial website
- Subscription website
- Kid-friendly website
01. eCommerce website
With an eCommerce website, you can provide customers with a seamless shopping experience, allowing them to effortlessly browse, select and purchase products that capture their interest. You can sell your own creations or dropship products from your online store. The best eCommerce websites make the buying experience as easy as possible by offering product pages with robust imagery, enticing product descriptions and multiple payment options for you to set up your own online marketplace.
Real-life eCommerce website examples:
- The Spice Suite sells gourmet spices, herbs and infused oils. Its website draws people in with bright colors while sharing the inspiring story of founder Angel Gregorio, who’s both a home cook and activist for other small business owners.
- Something Good Studio offers artist-designed blankets, throws and mats. Its website dynamically illustrates the company’s mission of using art and design to encourage positive well-being, happiness and purpose.
Wix’s eCommerce website templates come complete with all the elements you need to start your store.
02. Business website
Even if you don’t plan on selling anything in an online store, a website is still helpful for establishing an online presence, building your brand and advancing your entrepreneurship goals. When building a business website, whether for B2B or B2C, focus on the needs of your customers and explain how your company will solve their unique challenges. These law firm website examples show how a website can be used both to showcase your business and attract new clients.
Real-life business website example:
- The Puffin Packaging business website explains that its wool-insulated packaging is an affordable, sustainable solution to polystyrene boxes. The site uses clean lines, colorful images and plenty of white space to draw the interest of its readers on both desktop and mobile.
- Animal Music Studios provides music composition, sound design and audio mixing services. The website features previous projects the team has done for brands like Comcast, Infinity and Popeye’s.
These business website templates are well-equipped to bring your company to life online.
03. Blog website
Starting a blog provides a platform to share written, visual and digital content about your interests. Once you’re up and running, you might even see opportunities for monetization, such as affiliate marketing, display advertising and selling ad space. You can also share directly from your blog to your social media platforms and accounts.
Real-life blog website example:
- Estie Kessler uses her home blog, Abode by Estie, to turn her passion for lifestyle writing into a highly profitable business. Within her posts about interior design, travel and style, she shares affiliate links to her favorite home goods store and sells packages to readers who want to work with her design firm.
04. Portfolio website
If you’re a photographer, artist or writer, a portfolio website can help you reach and impress potential employers or clients and act almost as your art resume. Portfolio websites typically include images, videos or clips that show off your best work. A portfolio website also allows you to establish your own personal branding, giving visitors a glimpse into your personality, interests and values.
Real-life portfolio website examples:
- Graphical artist Lu Xinyao uses his portfolio to display his hand-drawn pictures, digital art and animations. His site shows the breadth of his artistic style, from Chinese ink to landscape illustrations.
- Ryan Haskins uses his bold portfolio website to display artwork he’s created for clients such as the New York Times and Netflix.
05. Event website
An event website enables you to generate buzz leading up to an in-person or online event as part of offline or digital marketing efforts. High-performing event websites include all the information that your attendees need to know, such as speakers, agenda, date, time and location.
Real-life event website example:
- The 2023 Creative Retail Awards website allows users to easily submit award entries. A countdown clock helps to build urgency as the entry deadline nears. The site also includes an overview of the event and a description of each award.
Use one of these event website templates to start collecting RVSPs today.
06. Personal website
Whereas a portfolio website is useful for showcasing your work, a personal website is a space where you can truly be yourself. Build one to share your accomplishments, explore your interests or develop your personal brand. What you include on your personal website and web pages depends on your goals. If you’re using it to advance your career, include a resume, clips and a bio. If you’re making it for self-expression, a blog and social links might be all you need.
Real-life personal website example:
- Laura Baross, a visual artist in New York City, uses her personal website to share her enthusiasm for sustainable living and zero-waste design. Her site includes a blog featuring self-portraits, a sampling of her past projects and a photography gallery.
These personal website templates will help you share your interests with the world.
07. Membership website
Membership websites are an excellent choice for businesses aiming to convert their users into loyal customers. With this website format, you can provide exclusive content and value-added resources within a password-protected section. Once a member logs in, they can access special features like premium services, online classes or members-only events.
Real-life business website example:
- HERoines is a membership site dedicated to helping women cultivate fundamental life skills in a safe space. Members get discounts for HERoine events, an invite to a private annual event and access to virtual challenges.
08. Nonprofit website
Nonprofit websites let you share your organization’s mission, vision and core values so you can activate people around your cause. For example, church websites can help you reach new and existing congregation members, while animal rescue websites can attract donors who can further your mission.
Real-life nonprofit and NGO website examples:
- LiteracyNYC aims to create a world where every child knows the power and joy of reading. Its website shares information about its programs and encourages support with a bold green “donate now” button.
- Mammoth March, a nonprofit that hosts organized hiking events, uses its website to share its mission of helping people unplug and get out of their comfort zones through long-distance hiking challenges. The site provides event details and signup instructions. .
09. Informational website
Informational websites are valuable resources for people looking to learn more about a specific topic, service or product. With a focus on delivering in-depth information, these websites offer long-form content that addresses readers’ most pressing questions. An informational website can also establish you or your organization as an expert in your area of interest via mass communication and knowledge sharing.
Real-life informational website example:
- The Wix Encyclopedia is simlar to a web directory and it offers users a comprehensive dictionary of terms used in business, marketing and web design.
Try out these news and magazine website templates to build your informational website.
10. Online forum
Online forums bring people together to discuss and exchange information around shared topics, such as technology or fitness. Forums usually include multiple discussion threads organized by topic, making it easier for users to find the subject they want to weigh in on.
Real-life business online forum example:
- BE RADICAL strives to empower its members to be the very best version of themselves. Its website includes “radical support,” a series of online groups, chats and challenges where members can share their wisdom.
11. Community website
With a community website, you can build trust and engagement with people who share a common cause. For example, you could build an LGBTQ+-friendly website that provides an authentic and exclusive destination for members of the community.
Real-life community website examples:
- Out Agency is a team of LGBTQIA+ change agents dedicated to elevating communities, inspiring people and delivering results. Its website promotes the agency’s community-building events and diversity workshops.
- Generation She focuses on creating a community of exceptional female talent that can build and lead the next generation of billion-dollar companies. Its online community offers access to career opportunities, events and mentorship.
12. Startup website
There are few things as invigorating as starting your own business. Creating a startup website can enable you to share that energy and introduce your game-changing idea to the world. Startup websites may include landing pages, product demos and reviews. At first they might also include a crowdfunding page, or other funding resources. Overall, your website’s overarching goal should be to attract customers and investors.
Real-life startup website example:
- Ception offers construction and mining companies an AI-powered solution to increase the safety, productivity and sustainability of mobile-machinery operations. Its website spells out Ception’s value proposition, shares company news and introduces users to the startup’s founders.
- Mananalu captures attention with an enticing proposition: for every aluminum bottle package purchased, the company partners with a nonprofit to offset significant amounts of plastic waste.
Use this startup website template to bring your company’s unique vision to life.
13. Consulting website
Do you have a unique expertise you think others could benefit from? A consulting website will help you monetize it. Your website should include a list of services offered, details about your background and an explanation of who would benefit from your services. If you’re a financial advisor, you might use your site to explain how you’ll help clients protect their nest eggs. If you’re a human resources consultant, you might use it to explain how you can help businesses get more efficient.
Real-life consulting website example:
- Mikaela Reuben is a culinary nutrition consultant who offers meal plans, recipes and private chef bookings. Her website includes photos, videos, testimonials and a free recipe ebook that can help her capture potential leads.
14. Booking website
A booking website helps you get right down to business. It allows users to sign up for classes, accommodations or services online. Booking websites let customers choose their preferred date, time and cost. They also include recommendations, reviews and contact information.
Real-life booking website example:
- Nutritionist Diana Javanovic uses her booking website, Nutri Me, to make it simple for clients to register for an initial consultation, follow-up visits, 21-day detox diets and more.
This booking website template lets you add your services, reviews and contact information in a jiff.
15. Petition website
If you want to be a change-maker, a petition website can help you advocate for a cause that you hold most dear. You can use an online petition to drum up support for a political position, social justice cause or environmental issue.
Real-life petition website example:
- Explain the Asterisk is a petition website that advocates for legislation mandating universities and colleges to disclose dismissals for sexual assault on a perpetrator’s transcripts. Through strategic features—such as an informative FAQ page, a compelling media section and a meticulously organized homepage—the site actively encourages visitors to sign its petition.
16. School website
These online resources aren’t just for primary schools and universities. School websites can also offer online teaching and information about businesses that teach things like music or foreign languages. An ideal school website design will serve as an online database for students, parents and faculty. You can also incorporate educational technology and provide online lessons or assignments for students. It’ll also encourage prospective students to enroll.
Real-life school website example:
- French Mornings offers engaging and authentic content to help people boost their confidence when speaking French. The bilingual website offers how-to videos, free ebooks and paid step-by-step courses. Très bien!
These school website templates let you add courses and resources for parents and students easily.
17. Hobby website
Do you love gardening, reading or arts and crafts? A hobby website can help you share your unique interests with like-minded people. Hobby websites often include online forums, learning materials and tutorials that introduce people to a particular pursuit and offer tips for how to improve their skills. A popular hobby website can even turn a profit.
Real-life hobby website example:
- Liv White turned her passion for award-winning design into Dopple Press, a business dedicated to eco-friendly screen printing.
Use this hobby website template to share your favorite activity with others.
18. Interactive website
Interactive websites use elements like graphics, games and quizzes to make users an active part of the web browsing experience. Some of the newest versions include augmented reality features. For example, some eCommerce shops now provide tools for seeing what furniture would look like in your home.
Real-life interactive website example:
- Process is an interactive web experience that artist Nedavius built to showcase and support aspiring creatives. The site includes a “virtual room” where users can hover over an object to reveal additional information.
Get inspired by this highly visual interactive website template.
19. Entertainment website
Entertainment websites are among the most highly visual and interactive types of websites, designed to evoke emotion and deliver high-quality digital experiences.
Real-life entertainment website examples:
- Noah Demeuldre’s eye-popping entertainment website draws people in with clips of his work, encouraging them to click the “view project” CTA button and watch the videos within.
Use Wix’s video website templates to create your entertainment website.
20. Wedding website
Creating a wedding website helps your special day into an unforgettable experience. Use it to share information with your guests, offer details about the festivities and post your registry. You can also include videos, photos and stories about your relationship and bridal party.
Real-life wedding website example:
- Lexi and Robert use their wedding website to share their story, offer details for guests and make it simple for guests to RSVP.
Spread the word about your nuptials with these wedding website templates.
21. Travel website
A travel website helps vacationers plan their dream trips. They provide information on attractions, accommodations and adventures in a specific city or town. They often include breathtaking photography and engaging videos that encourage visitors to book their trip.
Real-life travel website example:
- Zion Adventure Photog offers tips for people planning an adventure through Southern Utah. The travel website includes real-life stories and adventures to showcase the amazing experiences that the region has to offer.
Use these travel website templates to create an irresistible online tourist destination today.
22. Directory website
Think of a directory website as an informational website on steroids. It provides users with comprehensive and organized lists of resources about a specific topic or industry. Examples include real estate listings, job directories or local directories. Many offer multiple categories and on-site search engines to help people find what they’re looking for faster.
Real-life directory website example:
- Gay & Sober is a web directory that provides a safe, fun and enriching experience to the sober LGBTQ+ community. The site includes a vast collection of events, meetings and support resources to help people celebrate sobriety and each other.
Launch your site today with this directory website template.
23. Landing page website
A landing page website is designed to market one specific product or service. The two most common types of landing pages are non-gated (open to anyone) and gated (people must enter details, such as their name and email address, for access). You can use a landing page to introduce a new product, attract leads or drive online traffic to a specific webpage.
Real-life landing page website example:
- This landing page uses stunning illustrations, actionable language and alluring CTA buttons to encourage visitors to create a Wix account.
Use these landing page website templates to promote your products and find new customers.
24. News and magazine website
News and magazine websites offer visitors a wide range of informative and engaging content. These websites cover diverse topics such as current events, politics, business, entertainment and sports. Whether it’s breaking news, in-depth features or expert analysis, news and magazine websites strive to deliver timely information to their audiences.
Real-life news and magazine website example:
- The Beacon Today is a student-powered newspaper that focuses on issues related to Palm Beach Atlantic University and the surrounding area.
This news and magazine website template lets you build a customized news site in a snap.
25. Memorial website
Creating a memorial website is a heartfelt way for friends and family members to remember and honor a loved one after their passing. These sites often feature photos and a biography about the person. They also include online guest books so people can share stories about why that person made such a difference in their life. As such, memorial websites can help provide support and comfort during trying times.
Real-life memorial website example:
- Memorials New York captures the memorials that New Yorkers set up throughout the city. Rather than being dedicated to one person, the site aims to honor individuals from all walks of life with photos of unofficial memorial sites and tributes that were created in their memory.
Use this memorial website template to memorialize a loved one.
26. Subscription website
From roasted coffee to complete meal kits, subscription services have become a popular staple of many people’s daily routines. With a subscription website, you can provide products or services to customers on a weekly or monthly basis. This business model is useful for establishing a reliable revenue stream while fostering a loyal customer base.
Real-life subscription website example:
- Dedicated to promoting ethical farming practices, Javaboy uses its coffee subscriptions to promote small-batch, independent roasters committed to organic and fair-trade practices.
Use this subscription website template to start your unique online business.
27. Kid-friendly website
Kid-friendly websites contain appropriate content for the youngest of web users. These sites often use games, videos and other kid-friendly features to educate their visitors. Most target two types of audiences: children of a specific age range and their parents.
Real-life kid-friendly website example:
- With its brightly colored product photos and interactive mega-menu, Lukiee Lou is an online store that both parents and their little ones can enjoy exploring.
Use this kid-friendly website template to start your website.